Twitter is a powerful social media platform that allows individuals and businesses to connect with their audience, share information, and promote their brands. However, in order to truly maximize the impact of a Twitter presence, it is essential to track and analyze an account’s performance using the best Twitter analytics tools. While there are a plethora of options available, it can be overwhelming to navigate and choose the best one for your needs. In this article, we have compiled a list of the best free Twitter analytics tools to help you gain valuable insights into Twitter account activity, improve engagement, and ultimately achieve goals on the platform.
Here, we have shown the list of the best Twitter analytics in detail.
What are the Uses of Twitter Analytics Tools?
The uses of Twitter Analytics Tools are listed below.
- Understanding audience engagement: Twitter analytics tools allow you to measure and track engagement metrics such as retweets, likes, replies, and clicks. These metrics help you understand how your audience is engaging with your content, what types of content they prefer, and what time of day is best to post.
- Identifying influencers: With Twitter analytics tools, you can identify influencers in your niche and build relationships with them. You can also analyze their tweets to understand what type of content is resonating with their followers.
- Monitoring brand reputation: Twitter analytics tools enable you to monitor your brand reputation by tracking mentions of your brand, products, or services. You can respond to both positive and negative mentions and use the data to improve your brand’s perception.
- Improving customer service: Twitter analytics tools can help you provide better customer service by tracking and responding to customer inquiries and complaints in real time.
- Tracking campaign performance: Best free Twitter analytics tools can help you measure the success of each marketing campaign by tracking metrics such as impressions, clicks, and conversions.
There are several free Twitter analytics tools that can provide valuable insights into a Twitter account performance. Here are some of the best free Twitter analytics tools:
1. Twitter Analytics
Twitter’s own analytics tool provides detailed metrics on your account’s engagement, reach, and impressions, as well as your top tweets, mentions, and followers. To access Twitter Analytics, simply go to the official Twitter Analytics page and sign in with your Twitter account. It is one of the best Twitter analytics tools.
Features:
- The Overview tab provides a high-level summary of your account’s performance over a selected period of time. This includes information on the number of tweets, impressions, profile visits, and follower growth.
- The Tweets tab provides detailed analytics on each individual tweet, including the number of impressions, engagements (likes, retweets, replies), and engagement rate.
- The Audiences tab provides insights into your followers, including their demographics (age, gender, location), interests, and behaviors.
2. Followerwonk
Followerwonk is a free tool by Moz that provides in-depth analytics on your Twitter account’s followers. You can analyze your followers’ location, interests, and activity, as well as compare your account to others. Followerwonk also offers a paid version with additional features.
Features:
- Followerwonk allows users to analyze their followers in detail, including information on their location, bio, social authority, and more. This information can help users understand who their followers are and tailor their content to their interests.
- It provides a detailed social graph that shows how users are connected on Twitter. This can help users identify key influencers and connect with new followers.
- Followerwonk allows users to compare the followers of up to three different Twitter accounts.
Also Read: Twitter Reportedly Testing Government ID based Verification
3. TweetDeck
TweetDeck is a free social media management tool that can be used to manage multiple Twitter accounts and track performance metrics. You can monitor and analyze your account’s activity, engagement, and mentions, as well as schedule tweets and track hashtags.
Features:
- TweetDeck allows users to view multiple Twitter feeds in a single interface, with each feed appearing as a separate column. This allows users to easily monitor their home feed, notifications, mentions, and more.
- Tweet Scheduling allows users to schedule tweets for future posting.
- TweetDeck provides a powerful search feature that allows users to search for tweets based on specific keywords, hashtags, or users. Users can also filter search results by date, location, language, and more.
- TweetDeck allows multiple users to manage a single Twitter account, with each user having their own login credentials.
4. Socialert
Socialert is a free Twitter analytics tool that provides detailed insights into your account’s performance, including engagement, reach, impressions, and hashtags. It also offers sentiment analysis, which can help you understand how your tweets are being perceived by your audience.
Features:
- Socialert allows users to track hashtags across social media platforms, providing insights into hashtag performance and engagement.
- Socialert provides a wide range of analytics on social media influencers, including information on their reach, engagement, and audience demographics.
- It provides sentiment analysis on social media mentions, allowing users to understand the overall sentiment around their brand or specific keywords.
5. Union Metrics
Union Metrics offers a free Twitter analytics tool that provides detailed insights into your account’s activity and engagement, as well as your top tweets, hashtags, and followers. It also offers a paid version with additional features.
Features:
- Union Metrics provides insights into audience demographics, interests, and behaviors, allowing users to better understand their audience and tailor their content to their interests.
- Union Metrics allows users to track hashtags across social media platforms, providing insights into hashtag performance and engagement.
- It provides a wide range of reporting options, including customized reports, interactive dashboards, and automated reports. Reports can be exported in various formats, including PDF, CSV, and Excel.
Also Read: Meta Explores Twitter Competitor as Elon Musk Calls Zuckerberg Copycat
6. Klear
Klear is a platform that utilizes advanced algorithms to distinguish between genuine influencers and those that have fake Twitter account followers. It offers its users a free version as well as a paid version. The free version provides an influence score, top-performing posts, and some follower data. This is still an excellent platform for users who do not want to get the paid version.
Features:
- It offers insights into influencer performance, including engagement rates, audience demographics, and brand collaborations. Users can also analyze the performance of multiple influencers over time.
- It provides tools for managing influencer campaigns, including communication and payment features.
7. Twitonomy
Twitonomy offers insight into shared Twitter lists, popular tweets, statistics, and more. By utilizing Twitonomy, users can develop a Twitter strategy that surpasses accounts of competitors. The platform distinguishes itself from other Twitter analytics tools by providing information not only on a user account but also on those of competitors. It is one of the best Twitter analytics tools.
Features:
- Twitonomy allows users to analyze individual Twitter profiles, including their tweet activity, engagement, followers, and other data points.
- It provides insights into hashtag and keyword performance on Twitter, including engagement rates, user mentions, and more.
8. TweetBinder
TweetBinder provides comprehensive data on the reach and impact of tweets both on and off Twitter. It also offers analytics for the mentions of a user’s Twitter handle, keywords as well as hashtags. Users can enter the URL of the page or article that they want to analyze. After doing so, they can get access to a detailed breakdown of the account’s previous tweets.
Features:
- TweetBinder provides tools for managing Twitter campaigns, including real-time monitoring, analytics, and reporting.
- It allows users to identify the top users (based on tweet activity or engagement) for a specific hashtag or account.
- TweetBinder provides insights into the use of emojis on Twitter, allowing users to understand the sentiment and emotions associated with specific hashtags or accounts.
- It offers insights into the use of images on Twitter, including the most popular images associated with a specific hashtag or account.
9. Foller
Foller is a user-friendly and free Twitter analytics tool that provides valuable insights into followers and enables users to analyze the competition. In order to use the tool, users can simply enter their Twitter handle into the search bar.
Features:
- Foller provides insights into the demographics and interests of Twitter account’s followers, allowing users to better understand their audience.
- It delivers a comprehensive overview of a Twitter profile, including name, bio, setup date, language, and location.
- Foller provides real-time monitoring of Twitter activity.
- The tool also tallies a tweet count, followers, following, followers-to-following ratio, and number of times a profile has been viewed.
Also Read: Twitter Alternative Bluesky is Now Available in App Store
10. Keyhole
Keyhole offers a complete suite of analytics features and in-depth reporting for Twitter, Instagram, Facebook, and Youtube. In addition to tracking and building automated reporting around a Twitter campaign, Keyhole enables competitive analysis as well as research on both live and historical data.
Features:
- It allows users to track the location of social media posts and identify where conversations are happening.
- Keyhole provides automated reports on social media performance, allowing users to easily track and analyze their social media performance over time.
11. Hootsuite
Hootsuite offers both a free and a paid version of its tool. The free version allows for the management of up to two Twitter accounts and scheduling of up to five posts. Users who need to manage more than two Twitter accounts must upgrade to the paid version. With Hootsuite, users can schedule tweets in advance, identify audience parameters, and generate custom reports based on specific keywords. It is one of the best Twitter analytics tools available today.
Features:
- Users can add widgets and streams to their dashboard to track specific keywords, hashtags, and accounts.
- Hootsuite social listening feature allows users to monitor social media activity for specific keywords, hashtags, and accounts.
- Hootsuite allows users to manage multiple social media accounts from one dashboard.
12. Tweepi
Tweepi is a Twitter analytics tool that offers both free and premium plans. The tool focuses on enhancing engagement for your Twitter account by identifying and connecting with other users who share similar interests. Tweepi also allows users to follow those whom their favorite users follow. It is one of the best free Twitter analytics tools.
Features:
- Tweepi’s engagement tools allow users to engage with their Twitter followers more effectively.
- It allows users to create and manage Twitter lists, which can be useful for organizing their Twitter feed and keeping track of specific users.
- The customizable dashboard allows users to personalize their Tweepi experience.
- It also allows users to manage and view their followers and unfollowers, and identify spam accounts.
Also Read: Twitter Delays Launch of its New API Platform Again
13. Social Bearing
Social Bearing offers analytics tools that allow users to locate and filter followers or tweets based on factors like geography, emotion, or engagement. Additionally, Social Bearing provides valuable statistics on a user’s followers account activity.
Features:
- The tool analyzes reach, impressions, retweets, and replies, and geotagged tweets can be used to identify top influencers, posts, and hashtags in a certain area.
- Users can monitor Twitter trends to identify new opportunities for content and engagement.
- Users can refine their search results by filtering for language, location, and sentiment.
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We hope that this guide was helpful and that you were able to learn about the best free Twitter analytics tools. Let us know which tool worked for you best. If you have any queries or, suggestions then feel free to drop them in the comments section below.
